Blue Crystal Labs, Inc. Privacy Policy

This Privacy Policy has been created to inform its users (“users” or “you”) about how Blue Crystal Labs, Inc. (“BCL”) manages, collects, stores, and uses the information its users provide in connection with any BCL game or application (the “Service”).

By using the Service, you agree to the collection and use of your personal non-personal information as outlined in this Privacy Policy. BCL may amend the Privacy Policy from time to time, and BCL encourages you to consult the Privacy Policy regularly for changes.

  1. Personal Information

“Personal information” means information about you that can be used to contact or identify you. BCL may acquire information from you through your access to, use of, and registration with the Service; your communications with BCL in any form regarding any matter whatsoever; your purchase of a virtual product; and third-party websites or platforms through which you access the Service or that you access using the Service. Types of personal information collected in accordance with the Service may vary depending on the specific activity, game, or application and may include:


  1. Your name;

  2. Your social network or third party service user identification number;

  3. Device identifier(s);

  4. Transaction identifiers for purchases;

  5. Your email address;

  6. Your profile picture; or

  7. Any other information you submit to BCL in connection with registering to use the Service, included in a social network, or included with any other online profile for you.

BCL may also collect or receive information about you from other Service users who choose to upload information they possess about you (e.g., from their email contacts).

  1. Non-Personal Information

“Non-personal information” is information that, when taken alone, cannot be used to identify or contact you. BCL may collect non-personal information about your use of the Service both in the course of game play and software usage. BCL may also invite you to share non-personal information, including but not necessarily limited to:


  1. Your age or date of birth;

  2. Your gender;

  3. Information about the hardware you may own;

  4. Your favorite websites, friend information and fan pages; or

  5. Any other information included in your application, social network, or other online profile.

If non-personal Information is collected for an activity that also requires personal information, BCL may combine your non-personal information with your personal information in an attempt to provide you with a better user experience, to improve the value and quality of the Service, and to analyze how the Service is used. The Service may also record game play information such as, but not limited to, your game session duration and game performance metrics and achievements related to your play.

In addition to information collected as described above, you may choose to share additional information about yourself in connection with the Service, such as on message boards and in games. Any actions you perform with other players are considered public.

Other information BCL may collect includes your occupation, language, zip code, area code, location, the time zone where the Service is used, as well as information about your computer, mobile device, software, platform, incident data, Internet Protocol (IP) address, network address and connection information, browser type, browser language, referring pages, exit pages and URLs, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, and the date and time of your activity. BCL may also receive either non-personal or public information from third parties in connection with market and demographic studies and/or data that BCL may use to supplement personal information you provide.

  1. Use of Your Information, How BCL Uses Your Information

BCL uses your information to fulfill your specific requests and purchase orders and to send you purchase confirmation and other account-related information. The personal information you provide also enables BCL to send you messages regarding such things as new products, features, enhancements, special offers, upgrade opportunities, contests, and events of interest.

BCL may also use personal and non-personal information, both individually and combined together, to better understand the behavior and preferences of its customers, to troubleshoot technical problems, to serve static and dynamic advertising, to enforce its Terms of Service, to ensure proper functioning of its products and services as well as to help improve the Service. BCL may also combine non-personal information with personal information, such as with an email address to administer loyalty programs or to tailor its offerings, web pages, or game experience to you.

If you enter a BCL sweepstake, contest, or similar promotion, BCL may use the information you provide to administer those programs. Your participation in contests, promotions, or other online game events is conditional upon you granting BCL permission to collect, use, store, transmit, and display publicly statistical data, such as your scores, rankings and achievements, generated through your participation.

Your data will be used solely for the purpose of providing you with and improving the Service and for any other purpose stated herein. BCL will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that BCL no longer use your information contact BCL at the email address provided in the “Contacting BCL” section below. Note that there may be instances where BCL is legally required to retain your information.

  1. Access through Social Network Services or Mobile Devices

By accessing the Service through a third-party website (including, but not necessarily limited to, social networks), mobile device, or other third-party platform or service or by connecting to such a third-party website or platform via the Service, you authorize BCL to collect, store, and use in accordance with this Privacy Policy any and all information that you agreed the third-party website, mobile device, or other third party platform could provide to BCL based on your settings on the third-party website, mobile device, or third-party platform. Your agreement occurs when you connect with the third-party website or platform via the Service, and/or when you connect with the Service, or “accept” or “allow” (or similar terms) a Service to access your information through a social network, mobile device or other third party platform or service. BCL may also collect or receive information about you from other Service users who choose to upload their email contacts. This information will be stored by BCL and used primarily to help you and your friends connect.

  1. Third Party Service Providers

BCL may engage third party companies and individuals to facilitate the Service, to provide the Service on its behalf, to perform tasks (e.g., without limitation, maintenance services, database management, web analytics, and improvement of the Service) or to assist BCL in analyzing how its Service is used. By using the Service and/or providing information to BCL, you authorize BCL to provide your personal and non-personal information to such third party companies and individuals as BCL deems appropriate to assist such third party companies and individuals in providing, or enable them to provide, the work they have been engaged to provide to BCL.

From time to time, BCL may employ third party contractors to collect personal information on its behalf to provide email delivery, product, prize or promotional fulfillment, contest administration, credit card processing, or other services through the Service. You may be asked to supply your name, mailing address, telephone number, and email address to such contractors. BCL may ask some third party contractors, such as credit agencies, data analytics, or market research firms to supplement personal information that you provide to BCL for its marketing and demographic studies. To enrich BCL’s understanding of individual customers, BCL may tie such information to the information you provide to BCL.

  1. Message Boards and Chat Rooms

Certain information you post and communicate through the Service or a third party site or service is public information for which you have no expectation of privacy. You may choose to disclose information about yourself in the course of contributing user generated content to the following that BCL or a third party may or may not provide: BCL websites, the Service, in chat rooms, blogs, message boards, user “profiles” for public view, or in similar forums on BCL sites through mobile services and/or through third party sites or services. Information that you disclose in any of these forums is public information, and there is no expectation of privacy or confidentiality.

You should be aware that any personally identifiable information you submit in the course of these public activities can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. BCL is not responsible for the personally identifiable information you choose to make public in any of these forums.

If you post a video, image or photo through the Service for public view, you should be aware that such content may be viewed, collected, copied, and/or used by other users without your consent. BCL is not responsible for the videos, images or photos that you choose to post through the Service.

  1. Browser Use

Note that in the ordinary course of Internet activity, certain information may be sent from your browser to third parties such as advertising networks and analytics companies. BCL has no control over the information sent from your browser to those networks or other third parties and recommends that you ensure that your browser settings prevent the disclosure of information you would not like to share.

  1. Disclosure of Your Personal Information

You understand and agree that BCL may be required to disclose your personal information if required to do so by law or in the belief that such disclosure is reasonably necessary to avoid liability, to comply with legal process, including, but not limited to a subpoena, statute, search warrant, or court order, or to protect the property and rights of BCL or a third party, to protect the safety of the public or any person, or to prevent or stop activity BCL may consider to be, or to pose a risk of being, illegal, unethical, or legally actionable. You agree that BCL is not required to question or contest the validity of any search warrant, subpoena, discovery request, or other similar governmental or legal request that it may receive.

BCL may also disclose information about you if it determines that such disclosure is reasonably necessary to enforce the terms and conditions of the Service or to protect its operations or users. Additionally, BCL may sell, transfer, or otherwise share some or all of its assets, including your personal and non-personal information, in connection with a merger, acquisition, sale of assets, reorganization, or in the event of bankruptcy.

  1. Cookies

BCL may use “cookies” to collect information. A cookie is a small data file that is transferred to your device for record-keeping purposes. The Service may send cookies to a computer or a mobile device when a user accesses or views the Service. Information contained in a cookie may be linked to personal information for purposes such as improving the quality of BCL’s service, tailoring recommendations, and making the Service easier to use. Third party advertisers on the Service may also place or read cookies on your browser. Cookies can be disabled at any time by changing your web browser’s options to stop accepting cookies or to prompt you before accepting a cookie from the websites you visit. If you do not accept cookies, however, you may not be able to use all portions or functionalities of the Service.

  1. Links

The Service may contain links to other websites or applications. The fact that the Service links to a website or application or presents a banner ad or other type of advertisement does not mean that BCL endorses or authorizes that third party, nor is it a representation of any affiliation with that third party. If you click on a link to a third party site or application, including on an advertisement, you will leave the BCL site you are visiting or application you are running and will go to that linked site or application. Such third party websites and applications may place their own cookies or other files on your computer or mobile device, and may collect data or solicit personal information from you. Other sites and applications may follow different rules regarding the use or disclosure of the personal information you submit to them. Because BCL cannot control the activities of third parties, it cannot and does not accept responsibility for any use of your personal information by such third parties, and it cannot guarantee that they will adhere to the same privacy and security practices as BCL. You are encouraged to read the privacy policies or statements of other websites and applications you visit before providing any personal information.

  1. Changing or Deleting Your Information

You may review, update, correct or delete any personal information through the Service. If you would like BCL to delete your record in its system, please contact BCL, and BCL will attempt to accommodate your request if BCL is not legally obligated to retain the record.

  1. Security

BCL has made reasonable technical and organizational measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, or disclosure. However, BCL cannot guarantee that unauthorized third parties will never be able to overcome those measures or use your personal information for improper purposes.

  1. Policy Regarding Persons Under 21

The Service is intended for use by those 21 or older for amusement purposes only. BCL does not knowingly collect personal information from people under the age of 13. If BCL learns that a person under the age of 13 has provided it with personal information, BCL will take steps to delete such information as soon as possible.

  1. Contacting BCL

For any questions about this Privacy Policy or any other issue, please contact BCL at: